Shop Dressing

Shop Dressing consists of different display solutions and decor elements to effectively relay the brand message but also to create the correct and appropriate brand ambiance.

Window displays, being focussed more on the outside windows, are being used to great effect in retailers to attract consumers inside the store, as well as drive in store sales of products on promotion.

Window displays create excitement and draw consumers into the store, whilst further advertising at the point of purchase served as a reminder to not leave the store without purchasing something.

Combined with in store promotions window displays reinforce above-the-line campaign elements.


What is shop fitting?

Shop fitting (shopfitting) is the trade of fitting out retail and service shops and stores with equipment, fixtures and fittings. The trade applies to all kinds of outlets from small corner shops to hypermarkets. A shop fitter executes planning, designs shop layout and installs equipment and services. A shop fitting firm typically incorporates professional expertise in interior design, manufacturing of bespoke furniture, signage and fittings (with own or outsourced facilities) and purchasing of retail equipment.

A shop fitting cycle begins with a survey and measurement of available space and preparing design drawings for submission to the client. Alternatively, the client may have their own drawings prepared by an independent interior designer. The shop fitter arranges for purchase of standard equipment and merchandise or production of bespoke, delivers and physically installs them—until the shop is ready for daily operation.

There are different requirements to the different branches and types of shop. Fashion shop design requires up-to-the-minute awareness of current trends in colour and style to create stores that will draw customers in. (source: wikipedia)